campaign
Visual Identity
Download Catalog
Online Brief
About me
منو
campaign
Visual Identity
Download Catalog
Online Brief
About me
Communication Brief
The name of the Product/Service/Brand
The message
Objective(s)
Product benefit
Discriminator or competitive advantage
Place
Pricing methods and strategies
?Pricing methods and strategies: What is the basic situation of your brands price
economic
skimming
penetration
premium
Please select the most used pricing strategy of your brand.
Psycological
Promotional
Geographical
Captive Product
Premium Product
? Radio: Does the brand have a package
Yes
No
Is there an identity or a guideline for the Brand
Yes
No
Open to suggestion
? What are the values of the brand
?What is the demographic segmentation(s) of the targeted audience
A1
A2
B1
B2
C1
C2
D1
D2
Undecided
?What is the age demographics of the targeted audience
12-17
25-34
35-44
45-54
55-64
65+
Undecided
Audiences gender
Male
Female
LGBTQ
Unisex
Audience's most likely occupation
Audience's insight
Audiences gender
Male
Female
LGBTQ
Unisex
Media types to use
Out of HomeFemale
Strawboard
In-field activity
TVC
Editorial/Print
New media and contemporary
Billboard
Lamp post
POSM
Digital video
Catalog or Brochure
Other
Bridge
Poster
Promotional stand
Web and social media content
Guerrilla
?Is it essential to create new medias
Do you prefer to assess the effectiveness of the solution with research? (Choosing research will increase effectiveness but will add extra costs)
Yes
No
Open to suggestions
?Optimal time for presenting the first draft/idea
? Time for delivering the final work(s)
? Is it necessary to create sample/Mock-ups/MVP
Yes
No
Open to suggestions
Other things to consider
Name
Email
Web Site
Phone
Text
Documents
Submit
