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Campaign
Visual Identity
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Online Brief
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About me
Campaign
Visual Identity
Download Catalog
Online Brief
About me
Campaign
Visual Identity
Download Catalog
Online Brief
About me
Campaign
Visual Identity
Download Catalog
Online Brief
Communication Brief
The name of the Product/Service/Brand
The message
Objective(s)
Product benefit
Discriminator or competitive advantage
Place
Pricing methods and strategies
Pricing methods and strategies: What is the basic situation of your brands price?
economic
skimming
penetration
premium
Please select the most used pricing strategy of your brand.
Psycological
Promotional
Geographical
Captive Product
Premium Product
Radio: Does the brand have a package?
Yes
No
Is there an identity or a guideline for the Brand
Yes
No
Open to suggestion
What are the values of the brand?
What is the demographic segmentation(s) of the targeted audience?
A1
B1
B2
C1
C2
D
E
Undecided
What is the age demographics of the targeted audience?
12-17
25-34
35-44
45-54
55-64
65+
Undecided
Audiences gender
Male
Female
LGBTQ
Unisex
Audience's most likely occupation
Audience's insight
Audiences gender
Male
Female
LGBTQ
Unisex
Media types to use
Out of HomeFemale
Strawboard
In-field activity
TVC
Editorial/Print
New media and contemporary
Billboard
Lamp post
POSM
Digital video
Catalog or Brochure
Other
Bridge
Poster
Promotional stand
Web and social media content
Guerrilla
Is it essential to create new medias?
Do you prefer to assess the effectiveness of the solution with research? (Choosing research will increase effectiveness but will add extra costs)
Yes
No
Open to suggestions
Optimal time for presenting the first draft/idea?
Time for delivering the final work(s)?
Is it necessary to create sample/Mock-ups/MVP?
Yes
No
Open to suggestions
Other things to consider
Name
Email
Web Site
Phone
Text
Documents
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